Practice
Creative direction and fashion photography for small and established brands, with brand identity and visual content across commercial, products and portraiture. From the first mood board to the final frame.
Selected work
Case study · 2024–26
Carmine
Three years, six shoots. Editorial, e-commerce, reels and behind the scenes for one streetwear label.
FW25The Editorial RideThe RoomSS26Shoot 07 in production
View case study →
35 projects
- 01
Fashion & Editorial
Editorials, lookbooks & e-commerce -
BellaDonnaSawsan Badr · SS26
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BellaDonnaSawsan Badr · Winter 25
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Luna de CasanovaEditorial
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TRUTHStreetwear Campaign
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ElevenQuiet Luxury, Reflective States
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Cut A DashEditorial
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WeaverThreaded Stories
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PlacardSummer Collection
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AY SquaredEditorial
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The Coded MailFW25
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CTRLDenim & Basics
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Fashion ArchiveQayro, Jayda Hany, Noha Abbassi, Morris & Co.…
- 02
Portraits & Talent
Talent, founders & personal brands -
Ahmed HusseinPortrait Sessions
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Ayman SaberPortrait Session
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Hazem YoussefDesign Sector Session
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YassinPress Kit
- 03
Campaigns & Commercial
Campaigns, portraits & jewellery -
EnduraActivewear
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PMGPure Muscles Gym
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PanavisionBehind the Lens
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Commercial ArchiveShoeroom, Cartier, Muse, Monochrome…
- 04
Street Style: London Fashion Week
Portraits from the shows -
London Fashion WeekSinyu, Seyon, Mayar, Amina Maghrebi…
- 05
Brand Identity & Design
Identity, packaging, digital -
AISHCold World / Warm Crumb
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LOKEYA Brand That Doesn’t Say Too Much
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CairofulAuthentic Egyptian Food / Brand Identity
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LDN LIQBranding
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Vaping OutlawsBranding
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Logo DesignLogofolio
- 06
Food & Hospitality
Restaurants, cafés & food brands -
MatterElevating Matcha Culture
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Meat LDNProduct & Lifestyle
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BroccarRestaurant
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TortinaCairo
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City StarsHotel Team Portraits
- 07
Landscape & Architecture
Berlin, Alexandria, the Alps -
Landscape & ArchitectureBerlin 2018 and travels
- 08
Interiors
Residential & hospitality -
Ramzy AlaaSODIC Offices
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InteriorsInteriors photography
CarmineCartierWeaverLOKEYElevenCut A DashPlacardJayda HanyThe Coded MailMatterEnduraAY SquaredMeat LDNNile DetailsLuna de CasanovaShoeroomQayroMorris & Co.Cairoful
Services
One team, led by one eye, from the first idea to the final frame.
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01 / 09
Creative direction
Concepts, mood boards, casting, styling and on-set direction.
Seen in: Carmine -
02 / 09Fashion photography
Editorials, campaigns, lookbooks and e-commerce.
Seen in: Eleven -
03 / 09
Video & mobile reels
Campaign films, behind-the-scenes and edits made for social.
Seen in: LOKEY -
04 / 09Brand identity
Names, logos and visual systems for new and growing brands.
Seen in: AISH -
05 / 09Packaging & graphic design
Packaging, print, menus and campaign assets.
Seen in: LDN LIQ -
06 / 09
Social media content
Content plans and shoot-ready assets for launches and seasons.
Seen in: Matter -
07 / 09AI art direction
Concepts and imagery made with AI tools, directed like a shoot.
Seen in: AISH -
08 / 09
Web & app design
Websites and app interfaces for brands, including this one.
Seen in: ramibittar.com -
09 / 09Photography workshops
Hands-on portrait and lighting workshops, teaching since 2017.
Seen in: Chasing Light
01 / 09Scroll
About
Cairo–London based photographer and creative director with over ten years in media, marketing and advertising.
From architecture to fashion, products and portraiture, I build brand identities and visual content for small and established organisations, and lead the team that makes them.
- Based
- Cairo & London
- Experience
- 10+ years in media, marketing and advertising
- Teaching
- Photography workshops since 2017
- Studied
- BA Mass Communications, Advertising & PR
ContactCommissions & collaborations