Rami Bittar ← All work
Carmine, The Editorial Ride: two riders on a red motorbike against a red backdrop
Case study · Fashion · 2024–26

Three years, six shoots: FW25 · The Editorial Ride · The Room · SS26Scroll ↓
Client
Carmine
Role
Creative direction, photography
Deliverables
Editorial, e-commerce, reels, behind the scenes
Partnership
3 years · 6 shoots

Overview

A three-year partnership built on energy, edge, and confidence.

I lead the creative direction and photography for Carmine across both e-commerce and editorial content. Every season gets its own set and story: a storm-cloud night, an off-road ride with a red motorbike, a blue-grey room and a wood-panelled listening room. E-comm shots bring out product clarity, while editorial moments capture the brand’s raw character.

Years
3
Shoots
6
Images delivered
1,100+
Next shoot
07
01 · Dec 2024

FW25

A storm-cloud backdrop and a sand floor, lit low.

Model in a blue balaclava and black hoodie
Model looking up in a black graphic hoodie
Two models in grey graphic hoodies on sand
Model in a brown Carmine hoodie
Close portrait in a brown Carmine hoodie
Back print reading Astral Projection Services
Two models in brown hoodies
Model in a blue hood against storm clouds
01 / 08Keep scrolling
E-commerceFW25 · Dec 2024
Carmine e-commerce, FW25 · Dec 2024, look 1
Carmine e-commerce, FW25 · Dec 2024, look 2
Carmine e-commerce, FW25 · Dec 2024, look 3
Carmine e-commerce, FW25 · Dec 2024, look 4
02 · Jun 2025

The Editorial Ride

SS25. Red backdrop, sand floor and a dirt bike.

Model in a black Carmine tee beside the motorbike
Model in moto trousers holding a helmet

Clean compositions, striking attitude.

Two models in white shirts against an amber backdrop
Back of a black shirt with a white star graphic
Model standing by the motorbike
Model in a grey Carmine tee and sunglasses
The red dirt bike alone on the set
The bike
Model in a white Carmine tee
E-commerceThe Editorial Ride · Jun 2025
Carmine e-commerce, The Editorial Ride · Jun 2025, look 1
Carmine e-commerce, The Editorial Ride · Jun 2025, look 2
Carmine e-commerce, The Editorial Ride · Jun 2025, look 3
Carmine e-commerce, The Editorial Ride · Jun 2025, look 4
03 · Nov 2025

The Room

A blue-grey room, a coat rack and a wire crate.

Two models in brown hoodies in the blue room
Reel
Model in a dark sweater with a glowing figure print
Model seated on the floor

Product clarity, raw character.

Model in a camouflage hoodie and sunglasses
Model in a hooded camouflage top
Model in a black tree-print sweatshirt and cap
Two models in black in the blue room
Model with a plaid shirt tied at the waist
Two models standing by the coat rack
E-commerceThe Room · Nov 2025
Carmine e-commerce, The Room · Nov 2025, look 1
Carmine e-commerce, The Room · Nov 2025, look 2
Carmine e-commerce, The Room · Nov 2025, look 3
Carmine e-commerce, The Room · Nov 2025, look 4
04 · May 2026

SS26

Wood panelling, tape reels and an old television.

Model in a black Carmine tee and cap
Reel
Model in a brown polo with a script C
Model seated on a television set
Model bending forward in wide jeans
Model on a vintage phone
Model in a pale striped shirt
Model seated with a television and plant
Model in a brown polo and wide trousers
E-commerceSS26 · May 2026
Carmine e-commerce, SS26 · May 2026, look 1
Carmine e-commerce, SS26 · May 2026, look 2
Carmine e-commerce, SS26 · May 2026, look 3
Carmine e-commerce, SS26 · May 2026, look 4
05 · On set

Behind the scenes

Set builds, test Polaroids and the crew at work.

On set · The Editorial Ride
The Room set under construction in the studio
Set build · The Room
Model posing on The Room set, shot on a phone
Test Polaroids from The Room shoot on the floor
Test Polaroids
Shoot 07

In production.

The next season is on its way.

Credits

Creative direction & photography
Rami Bittar
Client
Carmine
Shoots
FW25, The Editorial Ride, The Room, SS26